Marketing Strategy for Federal Contractors

 Plan  l  Promote  l  Prosper


Castlemar supports clients throughout the entire business development life-cycle. Services fall into the following categories:


  • Federal Fundamentals:  This program will provide attendees with a better understanding of the federal marketplace and new business process, along with ideas and strategies to take your company to the next level.
  • Strategic Planning: Setting priorities and aligning resources to help define the path your company should take to accomplish its growth goals.  Considerations include analysis of the potential market segments, identification of the best pipeline, and validation of emerging growth markets.
  • BD, Capture and Proposal Support: Engaging with customer and targeting core business opportunities are critical to the value creation process. Understanding your client’s needs, knowing your competition, shaping the opportunity, strategic partnering, thematic messaging and price to win are all critical facets of a successful pursuit.
  • Federal Training:  Training is offered to provide you the knowledge and hard skills you need to navigate and succeed in the Federal space, whether you are new to the market or a seasoned professional.