Marketing Strategy for Federal Contractors

 Plan  l  Promote  l  Prosper

BD & Capture Support

Winning in today’s market is driven more than ever by the need to pursue a win strategy and create competitive advantage. The single greatest weakness in new business development is a failure to pursue and position the firm in advance of a Request for Proposal (RFP). Although pipelines are often full of opportunities that have been “tracked” for months or years, far too often they have not benefited from focused qualification and capture development activities.

Developing and executing a win strategy requires planning, commitment, and time. Starting early and making steady progess drives win probabilities up. The key elements of a strong win strategy include: Technical Approach, Organization, Project Management, Teaming, and Pricing. Castlemar can help you develop these strategies, assess them in relation to the competition, and develop a plan that truly distinguishes your firm from the competition.


Our BD Capture and Support services include:


  • Market Research
  • Opportunity Identification
  • Opportunity Qualification
  • Capture Planning
  • Customer Engagement
  • Win Theme Execution
  • Team Building
  • Price to Win
  • Competitive Analysis


BD & Capture Process Consulting

Having the right business development and capture process in place can raise your win probability, increase your new business revenue, and decrease your cost of new business acquisition.

Whether you company is seeking to refresh and improve existing processes, or needs to start from scratch, we can help.  Castlemar has established business development lifecycle process model (KEYSTONE) based upon industry best practices.  We will assess your company’s BD, capture, and proposal processes and identify any process or procedural gaps.  Then we will build an action plan to establish or improve your processes, increasing win rates and resource utilization among your team.  We can use existing tools or recommend a tailored solution based on your company’s individual needs.

How to Get Started

Call (703) 568-2990 or email  Initial consultation is free.